This year, I’ve decided I’m going to do two “2026 preview” posts: one on big trends that I’m hearing about from others, and another on what I think will happen as we take another trip around the sun. Let’s start with the latter. Here’s what I’m watching for as we head into next year:   More Agency AI Products Up to now, the communications industry’s use of AI has been mostly limited to monitoring coverage, crunching data, building reports and keeping track of media. In other

I’ve been asked one question in almost every meeting I’ve had with an executive the last few weeks, no matter where I’ve been around the country. It hasn’t been something I’ve heard a lot over the years, which to me signals that organizations are strategically thinking and planning differently as we head into 2026. “Jason, what’s the number one thing that organizations like ours are doing wrong?”   My answer: their go-to-market messaging isn’t strong/crisp/differentiated enou