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How Strategic Communications Stimulates Sales - Part 1
When people talk about value creation for an organization, most of them instinctively think sales. After all, there is no corporate...
Jason Sprenger
Jul 29


Prioritizing Strategy in Your Strategies
These days, I can’t go to any networking event without hearing or being asked about AI. It’s no longer an early-adopter thing; the masses...
Jason Sprenger
Jul 14


Reframing the History and Purpose of "Public Relations"
A couple of Wednesdays ago, I was in New York City for meetings of the PRSA National Board. After the first day, we went to PRSA’s...
Jason Sprenger
May 25
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