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The #1 Thing Organizations are Doing Wrong Heading Into 2026
I’ve been asked one question in almost every meeting I’ve had with an executive the last few weeks, no matter where I’ve been around the country. It hasn’t been something I’ve heard a lot over the years, which to me signals that organizations are strategically thinking and planning differently as we head into 2026. “Jason, what’s the number one thing that organizations like ours are doing wrong?” My answer: their go-to-market messaging isn’t strong/crisp/differentiated enou
Jason Sprenger
5 minutes ago
Recapping the 2025 PRSA International Conference
Last week, in Washington, D.C., PRSA held its annual International Conference. I was there in my capacity as a National Board member – and also to soak up everything I could. In other words, it was the best kind of exhausting! There were a few main takeaways: AI Rules the Show Floor I know, I’m not breaking much news here. I’d say close to half of the vendors/sponsors at the conference had products/services that related somehow to AI. Most of them were using it for resear
Jason Sprenger
Nov 4
My Impressions of the World's Largest Gaming Industry Conference
I had the pleasure last week of attending G2E, the world’s largest annual gaming industry convention, with my client Apache Nugget in Las Vegas. I learned a ton, saw a lot of new/interesting things and left with a few key takeaways. Las Vegas’ Struggles are Real Over the years I’ve been to Vegas 20 times (give or take) for personal and business reasons…and I’ve never seen it quieter and less busy than I did last week. All of the buzz about this seems to be true – and if a
Jason Sprenger
Oct 13
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