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Jason Sprenger
3 days ago
The Latest Worst Branding and Marketing Fail of All Time
Recently, we’ve seen another company submit its entry in the “Worst Branding Fails of All Time” awards. Yes, I’m talking about Tesla....
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Jason Sprenger
Mar 3
The Folly of Cutting Marketing and Communications in Down or Uncertain Times
If you haven’t been living under a rock the last few months, you know that we’re going through a period of massive uncertainty and...
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Jason Sprenger
Jan 20
How to Stand Out at Massive Events
As is tradition now just after the New Year, 2025 started with one of the biggest business events of the year: CES. For a week or more,...
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Jason Sprenger
Dec 16, 2024
Not Your Typical Year-End Trend Forecasting Post (I Hope)
I know, I know…there are so many posts that are recapping 2024 and talking about the biggest trends to watch out for in 2025. Why read...
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Jason Sprenger
Nov 25, 2024
What You Need to Know About Bluesky
If you haven’t heard, there’s a hot new social network out there: Bluesky. Last week, the network crossed 20 million users – and...
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Jason Sprenger
Nov 11, 2024
In Memoriam: America's Mainstream Media
I studied professional journalism in college, and I’ve been a news industry junkie most of my life. I am willing to die on the hill that...
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Jason Sprenger
Oct 1, 2024
Parallels Between Marching Band and Business
Both of my sons are in their high school’s marching band (no, the apples didn’t fall far from the tree), and we’re in the middle of their...
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Jason Sprenger
Aug 20, 2024
The Anatomy of a Great Content Program
We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...
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Jason Sprenger
Aug 6, 2024
Business and Life Lessons from the Golf Weekend of Spite (GWOS)
Every summer, I go with some of my best friends to a cabin about one hour northwest of Minneapolis for 4-5 days to hang out, play golf...
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Jason Sprenger
Jun 11, 2024
How to Succeed at Media Relations, Even Though it’s Harder Than Ever
As we previously explored, media relations is harder than it’s ever been. But even though it’s really, really difficult, it’s still not...
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Jason Sprenger
Jun 3, 2024
Media Relations Has Never Been Harder. Here's Why.
If you were to ask 10 people what a public relations person does, it’s likely that a majority of them would say that we work with the...
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Jason Sprenger
Apr 29, 2024
Differences in Social Media Between Consumer vs. B2B Audiences
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. A lot of the work I’ve seen profiled in...
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Jason Sprenger
Apr 16, 2024
A Few Hot Takes from PR Industry Leaders
Last week I had the immense pleasure of attending the latest PRSA Counselors Academy Annual Conference in Palm Springs, Calif. It’s...
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Jason Sprenger
Mar 21, 2024
Parallels Between PR and March Madness
Today begins one of my favorite times of the year…March Madness! I absolutely love filling out my bracket, competing with my...
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Jason Sprenger
Mar 12, 2024
The Game Changer World View of PR
Person: What do you do? Me: I’m in the public relations business. Person: Oh, so you help companies save face/you work with the...
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Jason Sprenger
Mar 6, 2024
Cliches of the PR Industry
I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things,...
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Jason Sprenger
Feb 14, 2024
Game Changer is Back...Even Though We Never Left
You know that saying about how the cobbler’s children have no shoes? Yeah, I know how that is. After my client work, Game Changer duties,...
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Jason Sprenger
Feb 14, 2024
Serving on the PRSA National Board of Directors
In late 2023, the PRSA Leadership Assembly near-unanimously elected a new slate of leaders for the PRSA Board of Directors. In one of the...
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Jason Sprenger
Feb 13, 2024
The Oft-Forgotten Benefits of Writing Free-Hand
Recently I started keeping a journal for the first time since my teen years, to help me make some sense of events in my personal life. ...
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