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Recapping the 2025 PRSA International Conference
Last week, in Washington, D.C., PRSA held its annual International Conference. I was there in my capacity as a National Board member – and also to soak up everything I could. In other words, it was the best kind of exhausting! There were a few main takeaways: AI Rules the Show Floor I know, I’m not breaking much news here. I’d say close to half of the vendors/sponsors at the conference had products/services that related somehow to AI. Most of them were using it for resear
Jason Sprenger
Nov 4


How Strategic Communications Stimulates Sales - Part 1
When people talk about value creation for an organization, most of them instinctively think sales. After all, there is no corporate...
Jason Sprenger
Jul 29


Prioritizing Strategy in Your Strategies
These days, I can’t go to any networking event without hearing or being asked about AI. It’s no longer an early-adopter thing; the masses...
Jason Sprenger
Jul 14


Reframing the History and Purpose of "Public Relations"
A couple of Wednesdays ago, I was in New York City for meetings of the PRSA National Board. After the first day, we went to PRSA’s...
Jason Sprenger
May 24
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