A couple of Wednesdays ago, I was in New York City for meetings of the PRSA National Board. After the first day, we went to PRSA’s...

It’s fascinating to me how different generations, groups of people, subcultures, etc. use words and assign meaning to them. What means...

Since I can remember, I’ve loved putting words and phrases together. I remember watching word-based game shows as early as age 5; I’ve...

We’re proud to announce that we’ve formed an alliance with Sinuate Media – a New York-based digital marketing agency specializing in...

Five years ago, as COVID-19 began to wreak havoc on the world, Game Changer’s clients were just like everyone else…trying to figure out...

Recently, we’ve seen another company submit its entry in the “Worst Branding Fails of All Time” awards. Yes, I’m talking about Tesla....

If you haven’t been living under a rock the last few months, you know that we’re going through a period of massive uncertainty and...

As is tradition now just after the New Year, 2025 started with one of the biggest business events of the year: CES. For a week or more,...

I'm excited to affirm that I am continuing on the PRSA  National Board of Directors in 2025! (The 2025 PRSA National Board, together in...

I know, I know…there are so many posts that are recapping 2024 and talking about the biggest trends to watch out for in 2025. Why read...

We're really excited to announce that Minneapolis-based Modern Logic – a company with a national reputation as a leader in “managed...

If you haven’t heard, there’s a hot new social network out there: Bluesky. Last week, the network crossed 20 million users – and...

We're excited to announce that the Apache Nugget Corporation (ANC) – a New Mexico-based hospitality and entertainment leader – chose us...

I studied professional journalism in college, and I’ve been a news industry junkie most of my life. I am willing to die on the hill that...

Both of my sons are in their high school’s marching band (no, the apples didn’t fall far from the tree), and we’re in the middle of their...

We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...

As we previously explored, media relations is harder than it’s ever been. But even though it’s really, really difficult, it’s still not...

As with any other tactic in our PR arsenal, social media can help us make waves for our clients.  A lot of the work I’ve seen profiled in...

You know that saying about how the cobbler’s children have no shoes? Yeah, I know how that is. After my client work, Game Changer duties,...