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In Memoriam: America's Mainstream Media
I studied professional journalism in college, and I’ve been a news industry junkie most of my life. I am willing to die on the hill that...

Jason Sprenger
Nov 11, 2024


Parallels Between Marching Band and Business
Both of my sons are in their high school’s marching band (no, the apples didn’t fall far from the tree), and we’re in the middle of their...

Jason Sprenger
Oct 1, 2024


The Anatomy of a Great Content Program
We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...

Jason Sprenger
Aug 20, 2024


How to Succeed at Media Relations, Even Though it’s Harder Than Ever
As we previously explored, media relations is harder than it’s ever been. But even though it’s really, really difficult, it’s still not...

Jason Sprenger
Jun 11, 2024


Differences in Social Media Between Consumer vs. B2B Audiences
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. A lot of the work I’ve seen profiled in...

Jason Sprenger
Apr 29, 2024


Game Changer is Back...Even Though We Never Left
You know that saying about how the cobbler’s children have no shoes? Yeah, I know how that is. After my client work, Game Changer duties,...

Jason Sprenger
Feb 14, 2024
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