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How to Optimize Sales Using Strategic Communications
Five years ago, as COVID-19 began to wreak havoc on the world, Game Changer’s clients were just like everyone else…trying to figure out...

Jason Sprenger
Mar 31
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The Latest Worst Branding and Marketing Fail of All Time
Recently, we’ve seen another company submit its entry in the “Worst Branding Fails of All Time” awards. Yes, I’m talking about Tesla....

Jason Sprenger
Mar 17
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The Folly of Cutting Marketing and Communications in Down or Uncertain Times
If you haven’t been living under a rock the last few months, you know that we’re going through a period of massive uncertainty and...

Jason Sprenger
Mar 3
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Sprenger to Speak at PRSA Counselors Academy
PRSA has made an exciting announcement: Game Changer founder and CEO Jason Sprenger will take the stage at its biggest annual event for...

Jason Sprenger
Feb 3
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How to Stand Out at Massive Events
As is tradition now just after the New Year, 2025 started with one of the biggest business events of the year: CES. For a week or more,...

Jason Sprenger
Jan 20
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Jason Sprenger Continues on PRSA National Board in 2025
I'm excited to affirm that I am continuing on the PRSA National Board of Directors in 2025! (The 2025 PRSA National Board, together in...

Jason Sprenger
Jan 7
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Not Your Typical Year-End Trend Forecasting Post (I Hope)
I know, I know…there are so many posts that are recapping 2024 and talking about the biggest trends to watch out for in 2025. Why read...

Jason Sprenger
Dec 16, 2024
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Game Changer Selected as AOR by Tech Leader Modern Logic
We're really excited to announce that Minneapolis-based Modern Logic – a company with a national reputation as a leader in “managed...

Jason Sprenger
Dec 9, 2024
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What You Need to Know About Bluesky
If you haven’t heard, there’s a hot new social network out there: Bluesky. Last week, the network crossed 20 million users – and...

Jason Sprenger
Nov 25, 2024
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Game Changer Communications Selected as AOR by Apache Nugget Corporation
We're excited to announce that the Apache Nugget Corporation (ANC) – a New Mexico-based hospitality and entertainment leader – chose us...

Jason Sprenger
Nov 18, 2024
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In Memoriam: America's Mainstream Media
I studied professional journalism in college, and I’ve been a news industry junkie most of my life. I am willing to die on the hill that...

Jason Sprenger
Nov 11, 2024
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Parallels Between Marching Band and Business
Both of my sons are in their high school’s marching band (no, the apples didn’t fall far from the tree), and we’re in the middle of their...

Jason Sprenger
Oct 1, 2024
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The Anatomy of a Great Content Program
We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...

Jason Sprenger
Aug 20, 2024
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Business and Life Lessons from the Golf Weekend of Spite (GWOS)
Every summer, I go with some of my best friends to a cabin about one hour northwest of Minneapolis for 4-5 days to hang out, play golf...

Jason Sprenger
Aug 6, 2024
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The Three Determinants of Business Success: Profit, Product and …
Once upon a time, a high-tech company had a game-changing piece of technology with an increasing market share. It had a few hundred...

Jason Sprenger
Jun 18, 2024
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How to Succeed at Media Relations, Even Though it’s Harder Than Ever
As we previously explored, media relations is harder than it’s ever been. But even though it’s really, really difficult, it’s still not...

Jason Sprenger
Jun 11, 2024
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Media Relations Has Never Been Harder. Here's Why.
If you were to ask 10 people what a public relations person does, it’s likely that a majority of them would say that we work with the...

Jason Sprenger
Jun 3, 2024
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Differences in Social Media Between Consumer vs. B2B Audiences
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. A lot of the work I’ve seen profiled in...

Jason Sprenger
Apr 29, 2024
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A Few Hot Takes from PR Industry Leaders
Last week I had the immense pleasure of attending the latest PRSA Counselors Academy Annual Conference in Palm Springs, Calif. It’s...

Jason Sprenger
Apr 16, 2024
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Parallels Between PR and March Madness
Today begins one of my favorite times of the year…March Madness! I absolutely love filling out my bracket, competing with my...

Jason Sprenger
Mar 21, 2024
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