Parallels Between Marching Band and Business
Both of my sons are in their high school’s marching band (no, the apples didn’t fall far from the tree), and we’re in the middle of their...
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Jason Sprenger
- Aug 20
The Anatomy of a Great Content Program
We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...
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Jason Sprenger
- Aug 6
Business and Life Lessons from the Golf Weekend of Spite (GWOS)
Every summer, I go with some of my best friends to a cabin about one hour northwest of Minneapolis for 4-5 days to hang out, play golf...
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Jason Sprenger
- Jun 18
The Three Determinants of Business Success: Profit, Product and …
Once upon a time, a high-tech company had a game-changing piece of technology with an increasing market share. It had a few hundred...
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Jason Sprenger
- Jun 11
How to Succeed at Media Relations, Even Though it’s Harder Than Ever
As we previously explored, media relations is harder than it’s ever been. But even though it’s really, really difficult, it’s still not...
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Jason Sprenger
- Jun 3
Media Relations Has Never Been Harder. Here's Why.
If you were to ask 10 people what a public relations person does, it’s likely that a majority of them would say that we work with the...
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Jason Sprenger
- Apr 29
Differences in Social Media Between Consumer vs. B2B Audiences
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. A lot of the work I’ve seen profiled in...
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Jason Sprenger
- Apr 16
A Few Hot Takes from PR Industry Leaders
Last week I had the immense pleasure of attending the latest PRSA Counselors Academy Annual Conference in Palm Springs, Calif. It’s...
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Jason Sprenger
- Mar 21
Parallels Between PR and March Madness
Today begins one of my favorite times of the year…March Madness! I absolutely love filling out my bracket, competing with my...
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Jason Sprenger
- Mar 12
The Game Changer World View of PR
Person: What do you do? Me: I’m in the public relations business. Person: Oh, so you help companies save face/you work with the...
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Jason Sprenger
- Mar 6
Cliches of the PR Industry
I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things,...
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Jason Sprenger
- Feb 27
Three New Clients (Two Healthcare Technology) Choose Game Changer
MINNEAPOLIS –– FEB. 27, 2024 –– Game Changer Communications, the public relations firm known for helping small and medium-sized...
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Jason Sprenger
- Feb 14
Sprenger Elected to PRSA National Board of Directors
MINNEAPOLIS –– FEB. 6, 2024 –– Game Changer Communications, the public relations firm known for helping small and medium-sized businesses...
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