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My Impressions of the World's Largest Gaming Industry Conference
I had the pleasure last week of attending G2E, the world’s largest annual gaming industry convention, with my client Apache Nugget in Las Vegas. I learned a ton, saw a lot of new/interesting things and left with a few key takeaways. Las Vegas’ Struggles are Real Over the years I’ve been to Vegas 20 times (give or take) for personal and business reasons…and I’ve never seen it quieter and less busy than I did last week. All of the buzz about this seems to be true – and if a
Jason Sprenger
Oct 13
How Strategic Communications Stimulates Sales – Part 2
A few weeks ago, I wrote a post about how communications pros can use the tools of our trade to generate sales and optimize conversion...
Jason Sprenger
Sep 2
How Strategic Communications Stimulates Sales - Part 1
When people talk about value creation for an organization, most of them instinctively think sales. After all, there is no corporate...
Jason Sprenger
Jul 29
Prioritizing Strategy in Your Strategies
These days, I can’t go to any networking event without hearing or being asked about AI. It’s no longer an early-adopter thing; the masses...
Jason Sprenger
Jul 14
Reframing the History and Purpose of "Public Relations"
A couple of Wednesdays ago, I was in New York City for meetings of the PRSA National Board. After the first day, we went to PRSA’s...
Jason Sprenger
May 25
The Evolution of Language – And Why We Need to Care
It’s fascinating to me how different generations, groups of people, subcultures, etc. use words and assign meaning to them. What means...
Jason Sprenger
May 6
How to Optimize Sales Using Strategic Communications
Five years ago, as COVID-19 began to wreak havoc on the world, Game Changer’s clients were just like everyone else…trying to figure out...
Jason Sprenger
Mar 31
The Latest Worst Branding and Marketing Fail of All Time
Recently, we’ve seen another company submit its entry in the “Worst Branding Fails of All Time” awards. Yes, I’m talking about Tesla....
Jason Sprenger
Mar 17
The Folly of Cutting Marketing and Communications in Down or Uncertain Times
If you haven’t been living under a rock the last few months, you know that we’re going through a period of massive uncertainty and...
Jason Sprenger
Mar 3
Sprenger to Speak at PRSA Counselors Academy
PRSA has made an exciting announcement: Game Changer founder and CEO Jason Sprenger will take the stage at its biggest annual event for...
Jason Sprenger
Feb 3
How to Stand Out at Massive Events
As is tradition now just after the New Year, 2025 started with one of the biggest business events of the year: CES. For a week or more,...
Jason Sprenger
Jan 20
Not Your Typical Year-End Trend Forecasting Post (I Hope)
I know, I know…there are so many posts that are recapping 2024 and talking about the biggest trends to watch out for in 2025. Why read...
Jason Sprenger
Dec 16, 2024
Game Changer Selected as AOR by Tech Leader Modern Logic
We're really excited to announce that Minneapolis-based Modern Logic – a company with a national reputation as a leader in “managed...
Jason Sprenger
Dec 9, 2024
What You Need to Know About Bluesky
If you haven’t heard, there’s a hot new social network out there: Bluesky. Last week, the network crossed 20 million users – and...
Jason Sprenger
Nov 25, 2024
In Memoriam: America's Mainstream Media
I studied professional journalism in college, and I’ve been a news industry junkie most of my life. I am willing to die on the hill that...
Jason Sprenger
Nov 11, 2024
Parallels Between Marching Band and Business
Both of my sons are in their high school’s marching band (no, the apples didn’t fall far from the tree), and we’re in the middle of their...
Jason Sprenger
Oct 1, 2024
The Anatomy of a Great Content Program
We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...
Jason Sprenger
Aug 20, 2024
The Three Determinants of Business Success: Profit, Product and …
Once upon a time, a high-tech company had a game-changing piece of technology with an increasing market share. It had a few hundred...
Jason Sprenger
Jun 18, 2024
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