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How Strategic Communications Stimulates Sales – Part 2
A few weeks ago, I wrote a post about how communications pros can use the tools of our trade to generate sales and optimize conversion...

Jason Sprenger
Sep 2


How Strategic Communications Stimulates Sales - Part 1
When people talk about value creation for an organization, most of them instinctively think sales. After all, there is no corporate...

Jason Sprenger
Jul 29


Prioritizing Strategy in Your Strategies
These days, I can’t go to any networking event without hearing or being asked about AI. It’s no longer an early-adopter thing; the masses...

Jason Sprenger
Jul 14


In Memoriam: America's Mainstream Media
I studied professional journalism in college, and I’ve been a news industry junkie most of my life. I am willing to die on the hill that...

Jason Sprenger
Nov 11, 2024


The Anatomy of a Great Content Program
We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...

Jason Sprenger
Aug 20, 2024


Business and Life Lessons from the Golf Weekend of Spite (GWOS)
Every summer, I go with some of my best friends to a cabin about one hour northwest of Minneapolis for 4-5 days to hang out, play golf...

Jason Sprenger
Aug 6, 2024


Differences in Social Media Between Consumer vs. B2B Audiences
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. A lot of the work I’ve seen profiled in...

Jason Sprenger
Apr 29, 2024


A Few Hot Takes from PR Industry Leaders
Last week I had the immense pleasure of attending the latest PRSA Counselors Academy Annual Conference in Palm Springs, Calif. It’s...

Jason Sprenger
Apr 16, 2024


The Game Changer World View of PR
Person: What do you do? Me: I’m in the public relations business. Person: Oh, so you help companies save face/you work with the...

Jason Sprenger
Mar 12, 2024
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