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In Memoriam: America's Mainstream Media
I studied professional journalism in college, and I’ve been a news industry junkie most of my life. I am willing to die on the hill that...

Jason Sprenger
Nov 11, 2024
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The Anatomy of a Great Content Program
We have a current client that has built (with assistance from us, of course) what is probably the best content engine I’ve seen in my...

Jason Sprenger
Aug 20, 2024
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Business and Life Lessons from the Golf Weekend of Spite (GWOS)
Every summer, I go with some of my best friends to a cabin about one hour northwest of Minneapolis for 4-5 days to hang out, play golf...

Jason Sprenger
Aug 6, 2024
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Differences in Social Media Between Consumer vs. B2B Audiences
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. A lot of the work I’ve seen profiled in...

Jason Sprenger
Apr 29, 2024
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A Few Hot Takes from PR Industry Leaders
Last week I had the immense pleasure of attending the latest PRSA Counselors Academy Annual Conference in Palm Springs, Calif. It’s...

Jason Sprenger
Apr 16, 2024
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The Game Changer World View of PR
Person: What do you do? Me: I’m in the public relations business. Person: Oh, so you help companies save face/you work with the...

Jason Sprenger
Mar 12, 2024
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